The social categories — class, gender, ethnicity, religion — that determined the possibilities for one’s life were essentially fixed, as were the way those categories were defined. But then industrialisation and the advent of mass media scuttled those categories over time and rendered social norms more fluid and malleable. Identity was no longer assigned but became a project for individuals to realise. It became an opportunity and a responsibility, a burden. You could now fail to become someone.

Sick of Myself — Real Life